Marvel Coffee

We worked on:

Brand, Graphic Design, Photography, Art Direction, Packaging, Print, Signage and Interior Design.

Marvel Coffee came to us with their name already in place, the rest was up for grabs.

Due to the competitive nature of coffee wholesaling, we started by looking closely at their sector to develop a strategy for what they could do to shine through.

We observed that in a fast paced highly competitive market place in made sense to slow down to stand out, to’ take time to marvel’. Coffee craft is both an art and a science, and this formed the creative direction for the project.

We embraced science as a key component of their storytelling and leant a little on the supernatural. We then developed a table of elements that encompassed their five distinct coffee blends, naming them Big Bang, Catalyst, Natural Selection, Evolution and Decaf, and placed them amongst other aspects of coffee terminology and culture. We commissioned fine artist Susie Lowndes to create five pointillist illustrations for each blend, bringing the concept of the art of coffee making to the forefront of their identity.

The packaging solution, a generic foil printed bag with large adhesive labels for each blend, was an economical solution for their small product volume, and created a distinct point of difference for their product family on the shelf. It also allowed for flexibility and economy of labelling different packaging sizes across their retail and wholesale networks.