The Mayfair
Arts & Culture Centre

We worked on:

Identity, Graphic Design, Print, Interior Design, Wayfinding and Bilingual Signage.

On the 14 November 2016 the Kaikoura Earthquake rendered the iconic community owned cinema irreparable.

We were approached to undertake a brand refresh of The Mayfair and develop an identity for their ambitious Vision 2020 fundraising campaign - to rebuild The Mayfair as a state of the art multi-purpose Arts & Culture centre for the Kaikoura community.

The logo design and colours were informed by the pink, black and white Art Deco facade of the building, the only structure left standing on the site. We then set about the rollout of their collateral across a range of media.