Spray Marks

We worked on:

Brand refresh, brand extension, graphic design, campaigns, print and digital media.

We collaborate with Spray Marks on multiple projects that add value to their well established, trusted and respected brand.

Working within the parameters of their existing brand guide, we initially developed a visual language of graphic icons or ‘marks’ that connect with their core business of road marking.

What first set out to differentiate the four branches of their company - engineering, roading, traffic and graphics organically evolved into campaigns for Be A Tidy Kiwi and their well known ‘smile and wave’ initiative adopted by their traffic management staff on Te Wai Pounamu’s highways post Christhchurch and Kaikoura earthquakes.

We helped them roll-out both print and digital media including company handbooks, fleet marking, event invites, posters, staff apparel, billboards and event branding to name just a few.

We’re consciously evolving their brand in fresh new directions whilst maintaining the integrity of their existing brand legacy to reflect their company’s core values of solutions based innovation.